Working for Club without player from my country....

Whenever I introduce myself as working for MCFC, every people asked me back,

'Do they have Korean player there? Or any chance?'

Unfortunately, for the time being MCFC doesn't have one and I cannot confirm about next season, even we haven't finished this season yet! (And BLUE BUS haven't arrived Manchester yet as well!)

As aspect of marketing and web traffic, obviously it's way better to have player from my country. I don't need to translate and I can issue out contents directly after match. Media in Korea will be more interested in MCFC as they did for Swansea, QPR, even now they are expert at WATFORD which is not in the Premier level yet.

Hence people easily consider I’d like to have one which is actually not.

I don’t have anyone at the moment, thus I don’t need to rely on specific player that other club having Korean player did so far.

If I have one, I couldn’t have chance to record New Year’s Greeting with James Milner, Micah Richards and my fav Stevan Jovetic. Or it wouldn’t be source of news that post of March 1^st.

Instead it will be really hard to attract media through contents because they will just find appearance of Korean player not contents itself. I don't want make this site as channel for Korean player in this team. 

They are enjoying MCFC Korean cause they didn’t expect MCFC, it’s kind of pleasure from unexpected one.

I do take pride on my work so far, not perfect though but try to BE CREATIVE, FUNNY as long as possible, since it’s football not a lecture nor nightline news. People watches football for fun, have rest, enjoy the time itself, and my reader will be far from the spot of match. They will watch match in very early morning, staying overnight and yarning in the office.

I wish I could give as much as I can to fan based in Korea, as I fully understand how they feel about the club, and reckon it would be same as my feeling toward my club. 

What I'm doing Here?

My job is Korean Media executive in Manchester City Football Club. 

When people got told about my job, they automatically asked 

"So, do they have any plans to buy Korean player or currently have?"

I already got used to replying 

"Nope, but this club is aiming big, and launched 11 languages including Korean."

First step of this job was translating all articles into Korean with local media.

MCFC has good quality in their own sites, so we do same thing as daily basis.

http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/News/What-the-papers-say/2014/February/What-the-media-says-about-MCFC-14-Feb

This article is combined with local contents mentioning historical part of Korea. It was not demanding to do, but it made big hit in Korea.

Before that, I also did New-year-greetings for Korean fans, according to 'Lunar' New year.

Here in UK, people uses 'Chinese' New year, so the hardest thing was to use 'Lunar New year' instead.

http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/citytv/Features/2014/January/Korea-New-year-greetings

http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/citytv/Features/2014/February/BTS-New-Year

(I was in the 2nd video ACCIDENTLY!)

I'm from small country, which has around 50k people, and only that people uses same language. In this company there's many languages used in continent, like Spanish, Arabic, Portuguese. 

Whilst working in here, I sometimes got frustrated since my country is small, thus number I could make was small as well. 

As half of the season passed, I found it got more opportunities from those reason.

1. One country

Obviously Korean has been used by one country (*N/S is originally one country, and unfortunately I don't think N.Korean people could have access to MCFC Korean amongst struggling from dictatorship) , so I don't need to consider politics within countries sharing same language.

For example, I've done SNS post about Independence day "There's no future for nation who forget their own history" or 1st of March "MCFC still remembers movement in 1919" which made big huge impact on Korea. (It covered main page of news)

2. Development of IT

If I need to choose one good point or strength of Korea, I do choose developement of IT. 
Majority of people uses smart phone (For god's sake SAMSUNG and LG!), so I have more channel to get in touch with them. 

For example Korean account on Twitter has 2,500 followers, however aspect of reaction from Korea is really dynamic like RT/ reply, speed of spreading contents.

I could do experiment on user behavior's on SNS and blog-sphere. Such as changing of condition including releasing time, length of contents, tone of voice on SNS, multi-media usage, and how to exploit 14o bites. 

Another good point is I got learned how to do multi tasking during working on various channel, and own web channel.

Fortunately I could have chance to have guest from Korea, watching match together in pressbox, doing video whilst having stadium tour, interviewing them.


http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/citytv/Interviews/2014/March/KR-Interview-Joosuc-at-MCFC

http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/citytv/Interviews/2014/March/KR-Interview-TRKim-at-MCFC

http://xn--2e0b17htvgtvj9haj53ccob62ni8d.xn--3e0b707e/citytv/Features/2014/March/KR-Behind-the-Scene

I could say I like my job, and I've learned from my job and still learning status. I never get used to tough schedule in English Premier, recently makes me bit tired. 

But as many footballer says (very cliché ) "Nothing is impossible in football", and SO DO I.

I am not sure what I will achieve in the very last day of my job, however, I do believe
the dot I made and still making in here will be connected in future. And that thread I've made in UK will connect to somewhere I cannot imagine in this time. 

외로움

1. 외로움 많이 안탄다고 느꼈는데 금요일 밤 텅빈 집 안에서 혼자 수프 끓이려고 있으니 처량맞기 그지없다. 피곤한 것도 피곤한 거고 우선은 지금 해야할 일이 정신없이 밀려오는 데 의욕이 전혀 없다. 

내일 한글학교도 가야하고 프레스박스도 들어가게 돼서 또 이래저래 복잡한데 으어, 왜 의욕은 샘솟지 않는 걸까 하면서 또 한 번 벽치고 벽치고 벽치고.

마음을 가다듬고자 아까 사온 브로콜리 다듬어서 수프를 끓이는데 꽉찬 냉장고가 내 머릿속마냥 복잡하고 답답하다. 원래 냉장고 채워놓는 거 진짜 싫어했는데 요즘 시간이 남다보니까 냉장고는 더 차고 내 머릿속은 터질 것 같이 변해버렸다.

2. 하프텀 맞이 겸 (솔로지만 손재주는 넘쳐나는 사람의) 발렌타인데이 기념도 있고, 애들한테 내일은 올림픽이랑 이런 저런 운동에 관한 거 하려고 해서 사탕 메달을 만들었다.

재료도 조악하고 우선은....사탕이 안예뻐서 만들고 나니까 다시 뜯어서 새로 하고 싶은 마음이 산더미같아졌지만 그래도 내일 수업을 해야하니까...이 생각으로 꾹 참고 내려놨다. 다섯 개 만드는 데 세 개째부터 내가 왜 이러고 있나 눈물이 날 뻔. 애들 숫자에 맞춰 다섯 개 완성하고 나니 머리가 깨끗해졌다. 앞으로 금요일 저녁에 애들을 위한 뭔가를 만들까보다.

3. 아무리 맨체스터 시티에 한국 선수가 없어도, 한국이랑 전혀 연관없어보여도 내가 해석하기에 따라 트래픽은 트리플이 되는구나. 

운동다녀와서 내가 왜 발렌타인 어쩌고저쩌고 써야하나 짜증이 몰아쳤다가 이 대신 안중근 의사 쓴거였는데, 지금까지 개별 기사중에서 역대급을 넘어 최고 조회수가 나왔다.

로컬라이즈 컨텐츠에 대한 것들이 감이 잘 안잡혔는데 이걸 보니까 앞으로 방향을 조금은 알 것도 같은데 또 아리송하다. 내일 리뷰쓰려면 또 아휴....

능력부족인 게 요즘 확확 느껴지는데 어디서부터 다시 시작해야할 지 잘 모르겠다.